Kenneth J. Malmberg

Department of Psychology

University of South Florida

Recognition Memory Reading List

The Team

The Lab



For me, one of the most rewarding aspects of research is turning other people on to the scientific method of discovery.  I'm always looking for good scientists and good potential scientists with whom to work.  Of course, most people when they begin pursuing an interest in science are not good scientists! 

My goal is to create situations in which good scientists can thrive and not-so-good scientists can become better scientists. What does it take to become a good scientist?  Good scientists have at least four qualities: They are knowledgeable, creative, hardworking, and passionate. 

Members of my lab will be given the direction and resources necessary to develop the knowledge and skills necessary to become independent researchers in the future.  In any memory lab, you will learn about current state-of-the-art theories and methods of investigation.  In my lab, you will also learn a variety of technical skills, especially computer programming, and how to interpret the world within the framework of quantitative models. 

Good scientists are also creative in that they often discover a new way of viewing the world.  Creativity is encouraged in my lab!  At the beginning, however, my job will be to help evaluate your ideas and point them in a fruitful direction. 

Science is not usually easy!  Hence, good scientists are hardworking and will often put in long hours pursuing their interests and the means for accomplishing their goals. If science is such hard work, why do scientists do what they do?  The reason for this is a simple one: Good scientists are usually passionate about their work.  For many of us, the line between work and play is a blurry one, and for that I believe that we all feel fortunate to be able to do what we do.

If you want to gain knowledge, be creative, work hard, and you have an interest in how people remember contact me (malmberg*!